Branding is more than a name, logo, color scheme, or typography. The idea behind branding is to instill the company’s values, emotions, beliefs, and voice into the consumer’s mind. These elements are infused into every part of the customer’s journey. Excellent branding can create a fantastic experience for your customers as well as give you a competitive edge.

In this blog post, we will discuss the 4 Vs of Branding for eCommerce and how to build your brand.


The pandemic has instigated a tremendous rise in eCommerce. Following the initial economic havoc caused by Covid-19, eCommerce sales grew from $600B+ to $794B+ in 2020. If you have a Shopify business, you know there are many factors at play when optimizing your website for conversions. In this blog post, we will share seven essentials for eCommerce success.

1. Brand Identity

Simile AI

AI Solutions for Shopify Stores. Visual Search | Personalization | Bundles | Upsell

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