Branding is more than a name, logo, color scheme, or typography. The idea behind branding is to instill the company’s values, emotions, beliefs, and voice into the consumer’s mind. These elements are infused into every part of the customer’s journey. Excellent branding can create a fantastic experience for your customers as well as give you a competitive edge.

In this blog post, we will discuss the 4 Vs of Branding for eCommerce and how to build your brand.